Friday, May 01, 2009

Krispy Kreme (KK) Donuts


Krispy Kreme(KK) was launch on this Monday...

i have been long time heard about this Krispy kreme donuts. people said it's the original donuts from USA. while other brand like J Co (my favourites, an Indonesian Francais) is copying from Krispy Kreme.

in my mind, the original donuts must be a better one and taste good one.

Since it's just launched on Monday, i was expecting huge crowd lining up and long Q.

today is 1st May, Labour Day... i finally have the chances to buy it.
arriving at Time Square about 12.00pm.

oh, no long Q, no huge crowd.
the renovation, packaging of the outlet is seem like other normal donuts shop. i did not feel any extra special on it.

my mind are comparing:

KK outlet and J Co outlet in Pavilion...
the space...
the environment...
the display...
the menu...
the donuts...
the hidden...

Outlet:
Definately feels that J Co at Pavilion is more grand...

The Environment:
At Krispy Kreme, while lining up, i can see a big machine is preparing the donuts, from raw until frying and lastly go through the sugar "water falls". the worker who adding the chocolates/ cream is at the back! nothing much to see...

At J Co, it's the totally opposites from KK. The machine is put at the back, while the staff who making the donuts or adding the cream is right in front of lining Q.

The Display:
The KK Donuts cabinet display is top down or horizontal... i guess they doing it is just to save the spacing, but i feel it's not so good... really no good... i was wanted the top right donut, but the staff gives me wrong donuts... and worse, i even did not know whether he have taken for me. The donuts display seems is just for display... im expecting he is taking from there....

The J Co donuts cabinet display is horizontal... this makes people making up their mind while choosing also the Q... no turning back and i can see clearing the staff is taking from there... and pointing here and there is easy... no worry about pointing wrong donuts....

The Menu:
The Menu display for KK is just normal... guess KK is emphasis on the "original". While for J Co they have crown donuts... which introduce what's inside.

The Donuts:
im still feeling i likes the J Co donuts... not all the J Co donuts are added a layer of sugar...
J Co donuts are much colourful compared to KK... more flavour for J Co...

The Display:
J Co donuts are display under the sport light from the glass... it's so bright... and making it's look more grand...
while KK is just normal display cabinet without lights...

The Hidden:
i was coming from the car park basement. when i took the excalator up to ground floor which is at KK outlet side the side small door, i noticed there are many racks being placed there...
im lazy to de-tour to takes the big round for a better, n wider access to KK front main door, and immediate im up, i take the "small lorong" towards the side door. i did not managed to see what's inside and also did not care what's inside. just walks toward to the side door.

oh, so less people is lining... it's just 12.00pm. after brought the half dozen, i use the same way im coming in. Now i can see what's inside the rack which covered by green cover with KK logo on it.

Inside the rack are the donuts... im abit surprised, the donuts are just covered and put outside with no 1 looking at it... i guess due to space constraint, the just made donuts which need to cool down have to leave at outside the narrow lorong and no place to put inside the shop...

Besides that, my initial thought was "IS IT THE OVERNIGHT DONUTS?" YESTERDAY DONUTS? why the donuts being left outside? is it really due to lack of space to cool down the donuts?

what if... my guess is right
what if... my guess is wrong
what if... my guess is half right
what if... my guess is half wrong

The End.

p/s: going to re-visit J Co soon since so long did not eat my J Co donuts... hope their quality is still there...

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